Brand New From Jamie White
How The Hell Did Someone Turn A $1 Target Dish Into $20.50?
(And why are some of the smartest marketers stealing this weird psychological trick?)
JAMIE WHITE
From the desk of Jamie White,
Adelaide, Australia.
Look, I know this sounds crazy...
But someone just bought a cheap ceramic dish from Target for $20.50. The exact same dish that was sitting on Target's shelf for a buck.
That's a 1,950% profit margin. From a piece of mass-produced junk.
No special modifications. No gold plating. No celebrity signatures.
Just one subtle psychological trigger that transformed worthless pottery into cold, hard cash.
And here's the truly mind-bending part...
A major bank just used the exact same psychological principle to boost their credit card usage by 70%.
A dying retail chain used it to double their customer spending. And a struggling info-product creator used it to quadruple his sales overnight.
What's going on here?
The answer lies in a fascinating discovery about the human brain - one that explains why some people will happily pay $20.50 for a $1 item, while others ruthlessly price-shop for every penny.
Even crazier?
This psychological trigger works in virtually any business, for any product, at any price point.
Let me prove it to you...
Ever notice how some people seem to get away with charging insane prices... and their customers love them for it?
You know what I'm talking about...
The 'average' coffee shop that charges $7 for a latte - and has lines around the block.
The 'basic' t-shirt brand selling $80 shirts - with a rabid fan base.
The 'ordinary' consultant commanding $1,000 per hour - with a waiting list.
And now, someone turning a $1 Target dish into a $20.50 sale.
What do these people know that others don't?
Here's the fascinating part. It's not their product. It's not their marketing budget. It's not even their skill at selling.
It's something happening in their customers' brains.
When neuroscientist Paul Zak hooked people up to brain scanners, he discovered something that changes everything we thought we knew about buying decisions...
Some sellers trigger a powerful chemical cocktail in their customers' brains:
Cortisol comes first - the focus hormone. It makes you lean in. Pay attention. You literally can't look away.
Oxytocin then floods the brain - the trust molecule. The same chemical that makes mothers bond with their babies and couples fall in love.
When these two chemicals combine? Price resistance doesn't just drop... it practically disappears.
The numbers are staggering:
People with elevated oxytocin levels spend up to 80% more money on the same items
When both chemicals are triggered, price resistance drops by 76%
Customers become 2.3 times less likely to shop around based on price
You don't need to be some marketing genius to trigger these brain chemicals.
You don't need a million-dollar budget.
You don't even need a particularly special product.
You just need to understand one simple thing: Stories
Not just any stories though.
See, most businesses tell what I call "So What?" stories:
"We've been in business for 20 years..." (So what?)
"Our product is award-winning..." (So what?)
"We use the finest ingredients..." (So what?)
But the businesses that trigger these brain chemicals? They tell a completely different type of story.
Remember that Target dish seller?
They didn't talk about the dish's features.
They created a story about a mysterious holy relic with unexplained powers.
Cortisol spiked. Oxytocin flooded. Sales exploded.
That coffee shop charging $7 for a latte?
They're not selling coffee.
They're telling stories about small-batch roasters who trek through Colombian mountains to find rare coffee beans.
People aren't buying caffeine - they're buying into the story.
That $80 t-shirt brand?
They never mention thread count.
Instead, they tell stories about rebellion against fast fashion and standing for something bigger.
Their customers aren't wearing shirts - they're wearing beliefs.
This isn't theory. The science is crystal clear:
Stories make people remember 22 times more information
Stories trigger 2 times more brain activity than facts
Stories make people 63% more likely to buy
Stories reduce price sensitivity by 76%
But here's where most businesses mess up completely...
Here are the three deadly storytelling mistakes that cost businesses millions:
MISTAKE #1: The "Me, Me, Me" Story
You've seen these. "Our company was founded in 1985..." "We're passionate about quality..." "Our mission is to be the best..."
Here's the brutal truth:
Your customers don't care about your story. They care about their story.
When that Target dish seller succeeded, they didn't talk about the dish's history - they told a story that made the buyer feel special.
MISTAKE #2: The "Feature Vomit" Story
This is when businesses dress up a list of features as a story. "Once upon a time, we created a product with 12 unique features..."
Snooze.
Remember that bank that increased credit card usage by 70%?
They stopped talking about reward points and interest rates.
Instead, they told stories about environmental impact and personal identity.
Big difference.
MISTAKE #3: The "Too Perfect" Story
These are those obviously manufactured success stories that feel fake and forced.
Your brain is incredibly sophisticated - it knows when it's being manipulated.
When that happens, instead of releasing oxytocin (the trust hormone), it triggers skepticism and resistance.
But there's an even bigger mistake...
Most businesses don't understand the crucial difference between stories that entertain and stories that sell.
Think about it...
Netflix tells great stories. So does your chatty neighbour. But do these stories make you pull out your credit card?
The stories that trigger buying decisions are fundamentally different.
They operate on a deeper psychological level, activating specific regions in your brain that control both emotions and decisions.
I discovered this the hard way...
After spending years studying the businesses that consistently command premium prices - the ones whose customers happily pay more and never price shop - I noticed something fascinating.
They all use a specific type of story structure.
One that triggers both cortisol and oxytocin at exactly the right moments.
One that bypasses logical resistance and speaks directly to the emotional brain.
Let me show you exactly how this works...
Introducing The Writers Lair Inner Circle - your monthly shortcut to stories that sell.
But let me be clear.
This isn't some boring 'how to write better' course.
This is about using specific psychological triggers that make people want to buy.
The same triggers that...
Turned a $1 dish into a $20.50 sale
Boosted bank card usage by 70%
Made customers spend twice as much
Created 306% more valuable customers
And here's the best part.
You don't need to be a 'natural storyteller.'
You don't need writing talent.
You don't even need experience.
Because every month, you'll get:
PROVEN STORY FRAMEWORKS
Not theory. Not fluff. Real, battle-tested story structures that have generated millions in sales. Each framework comes with:
Fill-in-the-blank templates
Real-world examples
Step-by-step implementation guides
THE INNER CIRCLE COMMUNITY
Join other business owners who are actively using these story frameworks to:
Command premium prices
Stand out from competitors
Create loyal, high-value customers
Generate consistent sales
MONTHLY DEEP-DIVE NEWSLETTER
Each issue reveals:
New case studies of successful story-based sales
Latest research on buying psychology
Hidden triggers that make stories sell
Real examples from different industries
And right now, you can test-drive everything for just $97 per month.
Yes, you read that right. Ninety Seven dollars.
That's less than a designer T-shirt. Less than one dinner for two at a fancy restaurant. Less than most health care memberships.
But here's the thing...
This is our founding member rate. Once we hit capacity (which, based on current sign-ups, could be any day now), the price will more than likely double.
Why such a big difference?
Because we're looking for action-takers. People who recognize a massive opportunity and grab it. The kind of people who would look at a $1 Target dish and see a $20.50 sale.
Think about it...
One good story could help you:
Double your customer spending (like that retail chain)
Make your products 2.3 times less price-sensitive
Create customers who are 306% more value
Command premium prices in any market
And for the next 50 people who join, you'll also get two exclusive bonuses
BONUS #1: The Story Multiplication Vault ($297 value)
Our private collection of 27 story frameworks that have generated millions in sales.
Here's what you'll learn...
Why stories that seem "too good to be true" often convert better than believable ones (and the brain chemistry that explains this counterintuitive fact)
The strange "Target dish experiment" that reveals exactly how stories multiply product value by up to 2,050% (and how to apply this to any offer)
What neuroscientists discovered about buying decisions that explains why features and benefits actually trigger resistance (and what to do instead)
The little-known "chemical cascade" that makes customers 306% more valuable - works even in price-sensitive markets
A weird psychological trigger that reduces price resistance by 76% (discovered accidentally by brain researchers studying something completely different)
The counterintuitive reason why removing benefits from your marketing can actually increase sales (revealed through accidental brain scan discovery)
Why customers remember only 5-10% of your marketing - and the simple story structure that boosts this to 65-70% (based on Stanford research)
The "pattern interrupt formula" that forces the brain to release cortisol - making it physically impossible to ignore your marketing
A bizarre trust-building technique discovered by studying Hollywood blockbusters (explains why some average products outsell superior ones)
The "oxytocin sequence" that transforms skeptical prospects into eager buyers (works by triggering the same brain chemical released when mothers bond with babies)
BONUS #2: The Neural Trigger Blueprint ($197 value)
A step-by-step guide showing you exactly which story elements trigger specific brain chemicals.
Plus you'll discover...
The 5 story elements that instantly trigger buying chemicals in your prospect's brain (discovered through accidental brain scan research)
Why adding more benefits to your marketing actually reduces sales (and the surprising brain chemistry that explains this counterintuitive finding)
The "emotional mirror" technique that makes prospects physically unable to resist your offer (works by triggering the same brain response as falling in love)
A weird psychological sequence that makes customers 306% more valuable - revealed through neural imaging studies of buying decisions
The surprising reason why removing logic from your marketing can double conversion rates (backed by Stanford brain research)
A bizarre trust trigger that reduces price resistance by 76% (works by activating specific neural pathways discovered in story research)
The "dopamine cascade" that transforms tire-kickers into buyers (uses the same brain chemical released during addictive behaviours)
Why traditional marketing gets instantly filtered out by the brain - and the simple neural trigger that bypasses this filter completely
The counterintuitive story structure that makes prospects 2.3 times less likely to shop on price (works by changing actual brain chemistry)
A strange psychological effect that makes your offer feel inevitable to buy (discovered by neuroscientists studying decision-making patterns)
Total Bonus Value: $494
And yes, you get to test-drive everything with our 7-day FREE trial
If you don't see the value, if you don't believe these story frameworks can transform your marketing, if you're not convinced this can work for your business... simply cancel and pay nothing.
But remember. Once we hit capacity, two things happen:
1. The price will more than likely double to $197 per month.
2. The bonuses disappear completely
The choice is yours...
Right now, you're standing at a crossroads.
Path #1:
Keep doing what you're doing.
Keep competing on price.
Keep watching your competitors charge premium rates while you fight for every sale.
Keep wondering why some businesses can charge 20 times more for essentially the same product.
Path #2:
Join the Writers Lair Inner Circle today.
Learn the exact psychological triggers that make people want to buy.
Create stories that transform your perceived value.
Break free from price competition forever.
The choice seems obvious, doesn't it?
Click the 'Take The Free Trial' button below to:
Lock in your founding member rate of $97/month
Get instant access to the Story Multiplication Vault ($297 value)
Download the Neural Trigger Blueprint ($197 value)
Test everything with our 7-day FREE trial
P.S. Still thinking about it? Consider this: That Target dish seller used
one story to increase value by 2,050%
The bank used stories to make customers 306% more valuable.
What could the right story do for your business?
You'll never know unless you try. And with your 7-day free trial, you have nothing to lose and everything to gain.
P.P.S. Remember - your founding member rate of $97 per month is
locked in for life.
Even after the price increases to $197, you'll never pay more as long as you remain a member.
But this guarantee only applies if you join now, before we reach capacity.
P.P.P.S. Think about this. Every day you wait is another day your competitors could be using these exact same story frameworks to capture your market.
The Target dish seller didn't wait.
The bank didn't wait.
The retail chain didn't wait.
Why should you?
Click the 'Take The Free Trial' button below to get started before the price doubles and the bonuses disappear forever.